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Home > News > Using Social Science — and Old Glory — to Help Romney
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Using Social Science — and Old Glory — to Help Romney

John Sides - August 3, 2012

bq. Between now and the election, Castle Pines resident Crista Huff plans to distribute as many as 20,000 American flag bumper stickers — she’s already handed out more than 7,500 of them — in an attempt to exert “subliminal seduction” on Colorado voters and swing the state’s electoral votes toward Republican Mitt Romney.

bq. She’s basing her plan on an academic paper published a year ago purporting to show that voters who see an American flag, even in just a brief glance, are more likely to vote Republican.

The story is here.  The paper is here. One of the study’s authors, Travis Carter, isn’t so sure:

bq. So my guess is that they will probably contribute to the background of a typical election year (not to mention an Olympic season), with American flags and party paraphernalia all but inescapable, but not much more than that.

Hat tip to Seth Masket.

Topics on this page
Mitt RomneyOlympic GamesRepublican PartySocial scienceUnited States

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