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Is Cheerios a Drug?

- May 14, 2009

bq. Popular US breakfast cereal Cheerios is a drug, at least if the claims made on the label by its manufacturer General Mills are anything to go by, the US Food and Drug Administration (FDA) has said. “Based on claims made on your product’s label, we have determined that your Cheerios Toasted Whole Grain Oat Cereal is promoted for conditions that cause it to be a drug,” the FDA said in a letter to General Mills which was posted on the federal agency’s website Tuesday.

Here’s the story. The FDA is right, but for the wrong reason. It’s not about adults with heart disease, it’s about the children. If you have a toddler, you know that Cheerios are most certainly a drug. My son stuffs handful after handful into his mouth.

That’s why they call Cheerios “baby crack.”

(Hat tip to Marginal Revolution, from whom I stole the title of the post.)

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